Publication Plan

Publication plan

Title: Inverse

Positioning statement: Feel the music and love Indie!

Frequency of publication: Monthly

Price: £3.15

Distribution: Local shops, newsagents, Indie gigs and supermarkets.

Rationale: This magazine is for teenagers and people in their twenties. This magazine is for indie fans and the magazine will include articles and interviews about indie bands and unsigned bands around the UK. This magazine will have information that fans will want to know about rather than what we would like to put in.

Style: Informal, as humour will be used throughout some interviews and peoples comments. The magazine is for all indie fans and using formal language will turn people away as it may be too tough to read. The magazine will mostly consist of short paragraphs, pictures and indie talk.

Regular content

· Editors Letter
· Public Reviews
· Gig reviews
· Fans report on each Show
· Pictures of different gigs that have took place
· Different things that have occurred throughout the last month
· Best oncoming band
· Star of the month
· Stars release most embarrassing moment this month.


Feature Content
Examples of what may feature in the magazine.

• Kings of Leon, Kings of Indie
• Top 10 downloaded albums
• Interview with Alex Turner
• My life from start to now(Various managers)
• Fans changed our life (Exclusive interview with kings of Leon)
• Dos and Don’ts when on stage.
• Un famous bands to keep our eye on
• Get the indie clothing style
• Hippys on the hill, exclusively tell Inverse how they became a band***
• How to start a band (the fratellis)
• Hippie fans get interviewed
• Chance to take part in the official indie weekend
• What is life like when you become a famous artist?
• How do you find the words to produce a song***
• Paramour release their tricks to their amazing music videos
• The skill to ignore negative feedback(The Wombats)
• Feel the vibe (The Kooks)
• Fans speak about their favourite bands and songs of the month.


House style

Masthead: Eras Medium ITC (Bold) 36 pt

Coverlines: Shruti (Bold) and Shruti

Headlines: Arial

Standfirst: Franklin Gothic Book(bold) 14pt

Captions: Franklin Gothic Book 10pt

Features First paragraph: Drop capital Franklin Gothic Book, 5 lines deep.

Body text: Arial 11pt.

Colour scheme: Red, Black and white.